A German man of Arab origin, Mohamad El-Issa, has created a remote-controlled Ramadan rock crawler toy car, the first of its kind, to help children constructively engage throughout the month of Ramadan.
The toy is developed to be built piece-by-piece over the 30 days of Ramadan, with the finished product being a 4X4 buggy that the children will be proud of having built on their own. El-Issa said he created the product to fill a “yawning gap” in the market for Ramadan-themed toys.
This is the first time a European company has created a Ramadan-themed toy, especially for children in the Arab world. The toy vehicle is designed to simulate creativity, enhance cognitive abilities, and develop STEM skills while weaning children away from television and video games.
The toy is available in stores like ToysRUs and Hamleys in the UAE and retails at Dh299.